Understanding Media: The Extensions of Man
Title: Understanding Media: The Extensions of Man
Author: Marshall McLuhan
Publisher: The MIT Press; Reprint edition
Publication Year: 1964
Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. The book is considered a pioneering study in media theory.
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